News / 23 April 2015

Seminar urges youth to unleash power of social media in business and branding

by Oh Ing Yeen

The Star

Three speakers: (From left) Soong, Soo and Cheryl Yeoh talked about how to harness social media for businesses at the ‘Future Business Leader 2.0’ seminar.


IF YOU think social media is just something you use to pass time, update your status or show off your selfies, then you may be missing out on the opportunity to use it to enhance your business or personal branding.

Realising its importance, entrepreneurs and university students signed up for the Future Business Leader 2.0 seminar on “Unleash the Power of Social Media” organised by the youth committee of the Chinese Chamber of Commerce and Industry of Kuala Lumpur and Selangor (KLSCCCI) at Wisma Chinese Chamber.

In his speech, KLSCCCI president Datuk Ter Leong Yap said the objective was to nurture the entrepreneurial spirit of Malaysian youth and to promote racial harmony and national unity.

“Innovative marketing has become increasingly important in the competitive, challenging and borderless world we live in today.

“It acts as a differentiation factor and could potentially be one of the key ingredients to a successful business,” he said, adding that the chamber would be celebrating its 111th anniversary this year.

Malaysian Global Innovation and Creativity Centre (MaGIC) chief executive officer Cheryl Yeoh, DiGi Telecommunications social media manager Aileen Soo and Mamee-Double Decker (M) Sdn Bhd marketing manager Soong Sham Mee were the three speakers who shared their knowledge on the topic.

              Big turnout: The number of participants at this year’s Future Business Leader seminar increased to 224 from 115 last year.

Big turnout: The number of participants at this year’s Future Business Leader seminar increased to 224 from 115 last year.

Yeoh gave an account of how social media, from LinkedIn to Twitter to blogging, helped her build her business and professional resume in the US.

“Social platforms help you get to who you want to engage. It is also important to show them that you care,” she said.

Social media is not only used to promote businesses but for corporate social responsibility campaigns too.

To exemplify this, Soo talked about DiGi’s campaign #30HariBaik to encourage Malaysians to do good in the spirit of Ramadan.

Meanwhile, Soong pointed out that despite the popularity of social media, traditional media such as print and broadcast media were still needed to reach out to target markets.

“We reach out to our consumers who are above 28 years old via traditional media and use social media for the young and urban market,” she said.

Soong gave several examples of Mamee’s promotional campaigns to emphasise her point on how social media is utilised to boost those campaigns.

In his closing speech, organising chairman Harry Wong said social media offered an opportunity for businesses to get customer feedback.

Response to the seminar was good, with the number of participants to this year’s talks having increased to 224 from last year’s 115.

Universiti Kebangsaan Malaysia (UKM) student Hasmi Hamzah, 32, who is currently pursuing her Master in Entrepreneurship and Innovation, said she hoped to be able to put what she had learned at the seminar to good use if she opened her own cat cafe.

“The seminar was interesting, I got to know more about social media. I enjoyed Yeoh’s talk about branding ourselves,” she said.

Another attendee Chang Soon You, 19, said he had gained a deeper understanding of social media.

“What I have learned today can be applied to business plan proposals,” the Erican College student said.