News / 22 July 2016

Mobile apps overtake mobile web in APAC, with Malaysia leading the way: MFI report

By Dayana Sobri



Mobile ad platform for brands Opera Mediaworks has recently released a reporttitled Mobile First Insights (MFI) in APAC region, including Australia, India, Indonesia, Philippines, Malaysia, Thailand, and Vietnam.

The report found that Asia Pacific is a massive and growing market for app usage and app advertising, particularly in Malaysia, where Games is the most popular app category, followed by Social Networking and Arts & Entertainment. Advertising campaigns running in these categories are seeing higher levels of engagement than any other, and in many cases, higher conversions as well.



See full article at e27.