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StoryMapping for Startups

Academy Courses

StoryMapping for Startups

9 May 2019 8:00am - 4:30pm
Malaysia Room (2nd Floor, MaGIC) View map
Admission RM80
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Most startups focus on technology and product innovation, and they forget that innovation is a human experience. It is a transformative journey for the innovator – a process of disruption, obstacles, fears, pivoting and, too often, giving up. Startups think about costs – staffing cost, cost of capital, opportunity cost and production cost. But they almost never talk about the biggest cost – the emotional cost. StoryMapping introduces startups to tools that can turn emotional obstacles to innovative ideas.

In this workshop, participants will participate in a series of rapid sprints like – “Who is in your Storyworld”, “The Idea may be a Lie”, “Fear as Data”, and “The Power of Opposite Thinking”. Founders will learn how to use emotions to quickly identify the blind spots of their idea and transform them into effective business strategy.


  • Overview on StoryMapping
    • Fable: The Boy in the Juggle
  • The Ritual: StoryWorld and How to Map the Status Quo
    • Sprint Activity: Grab and Mapping the world before a Disruptive idea
  • The Idea may be a Lie
    • Sprint Activity: Identifying Agility of an Idea
  • Fear as Data
    • Sprint Activity: Airbnb and Listing Fears (what if everything goes wrong)
  • The Power of Opposite Thinking
    • Sprint Activity: Moving from Closed Mode to Open Mode; Finding False Fears
  • What ifs
    • Sprint Activity: How do you find Data for your What Ifs
  • How to Turn What Ifs into a Business Idea or a Business Strategy
    • Sprint Activity: How to Find the Right What If?
  • You are the Hero of your Startup Story
    • Sprint Activity: Fill-in the StoryMap


Time Activity
8:00 AM Registration
8:30 AM Classes in session
12:30 PM Afternoon Break
1:10 PM Classes in session
4:30 PM Ends


Our Speaker

Raymond Miranda

Raymond is a story and innovation expert, and global speaker. After spending 14 years studying, researching and teaching storytelling at some of the most prestigious institutions in the US, he returned to Malaysia to be CEO of Enfiniti Vision Media, founding Director of Multimedia University’s Faculty of Cinematic Arts, and later Head of Content at Rhizophora Ventures. His latest focus – on the intersection between the innovation process and the human story – has taken him to startup ecosystems from India to Berlin. Raymond was listed as one of the Top 10 Entrepreneurs to watch in 2019 by The Edge Newspaper. He holds an MFA from New York University.