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Startup Essentials: Design Thinking + Business Model Canvas


Startup Essentials: Design Thinking + Business Model Canvas

27 Aug - 28 August 2019 9:00am - 6:00pm
Malaysia Room (2nd Floor, MaGIC) View map
Admission RM140
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Fundamentals of Design Thinking
Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Fortune 500 companies and tech leaders use Design Thinking to learn from customers, evaluate and pursue high-impact ideas, develop new products, speed up time to market, build digital solutions that solve real-world issues and more.

At the end of the course, participants will be able to:

  • Understand the essentials of Design Thinking
  • Explore the different phases of Design Thinking
  • Discover how Design Thinking is related to innovation
  • Discover how Design Thinking can impact personal goals as a psychological problem-solving tool
  • Explore how Design Thinking is used by corporations to inject creativity into the workforce

Creative Business Model Canvas
A course designed to help you map your business model using a proven methodology introduced in a book entitled Business Model Generation. Learn how to visualize, prototype, scan the environment, test and pitch your idea in a clear, simple and compelling way.

At the end of the course, participants will be able to:

  • Understand the Business Model Canvas methodology
  • Turn preliminary discussions into practical outcomes
  • Create shared language and improve collaborations around business models and strategies

Our Speaker

Zusuff Khan

Zusuff Kan is an entrepreneur with more than 12 years of working experience (7 in the corporate and past 5 years as an entrepreneur). Prior to starting his own venture, he has worked with several reputable firms in different capacity. He started his career with Petronas before moving into the Islamic Capital Market with RAM Ratings and KFH Research Limited. Since September 2012, he has ventured into business as an entrepreneur and business designer. He has initiated various start-up companies, launch new products and services in creative content and business consulting using Business Model Canvas and other Design Thinking tools including Blue Ocean Strategy from Blue Ocean Academy. He is also a Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN) and has been delivering design thinking related tools such as Business Model Canvas and others in Malaysia, Brunei and Singapore.