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Startup Essentials: Design Thinking + Business Model Canvas

Academy Courses

Startup Essentials: Design Thinking + Business Model Canvas

07 Dec - 8 December 2019 9:00am - 6:00pm
Malaysia Room (2nd Floor, MaGIC) View map
Admission RM140
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DESIGN THINKING is an engaging and interactive introduction to the concepts and methods behind this innovative process. Through this programme, you’ll learn how to gather inspiration, generate ideas, make ideas tangible and share the story.

At the end of the programme, you’ll walk away with a knowledge of how design thinking works and how you can apply it to your day-to-day work. It is the first step in unlocking your creative potential.

BUSINESS MODEL CANVAS is a programme designed to help you map your business model using the proven methodology introduced in the book Business Model Generation. Learn how to visualise, prototype, scan the environment, test and pitch your idea in a clear, simple and compelling way.

At the end of the programme, you will be able to immediately apply the Business Model Canvas methodology to improve your existing business or launch your new idea to the world.



At the end of the programme participants would be able to:

  • Inspire new thinking by discovering what people really need
  • Push past obvious solutions to get to breakthrough ideas
  • Build rough prototypes to learn how to make ideas better
  • Craft a human story to inspire others toward action



At the end of the programme participants would be able to:

  • Learn the Business Model Canvas methodology used by millions of practitioners
  • Turn preliminary discussions into practical outcomes
  • Create shared language and improve collaborations around business models and strategy

Our Speaker

Azuar Zainuddin

Azuar Zainuddin is an entrepreneur and business consultant. He is the Principal Consultant of Satu Creative, a consulting company focused on empowering entrepreneurs to lead, innovate and strive for excellence. Today, Azuar works together with various government agencies, financial institutions, private corporations, higher learning institutions and non-profits towards delivering initiatives and programs of significant value. He is currently a business consultant for the Centre for Entrepreneur Development and Research (CEDAR). He had previously served Leo Burnett and Mandarin Oriental Kuala Lumpur and has taught at higher learning institutions such as Swinburne University and Curtin University, Sarawak. He holds a BA in Design from Curtin University and a GradCert in Writing from Swinburne University as well as is a Certified Trainer with the Human Resources Development Fund (HRDF).