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Startup Essentials: Design Thinking + Business Model Canvas

Stripe
Academy Courses

Startup Essentials: Design Thinking + Business Model Canvas

07 Dec - 8 December 2019 9:00am - 6:00pm
Malaysia Room (2nd Floor, MaGIC) View map
Admission RM140
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DESIGN THINKING is an engaging and interactive introduction to the concepts and methods behind this innovative process. Through this programme, you’ll learn how to gather inspiration, generate ideas, make ideas tangible and share the story.

At the end of the programme, you’ll walk away with a knowledge of how design thinking works and how you can apply it to your day-to-day work. It is the first step in unlocking your creative potential.

BUSINESS MODEL CANVAS is a programme designed to help you map your business model using the proven methodology introduced in the book Business Model Generation. Learn how to visualise, prototype, scan the environment, test and pitch your idea in a clear, simple and compelling way.

At the end of the programme, you will be able to immediately apply the Business Model Canvas methodology to improve your existing business or launch your new idea to the world.

 

DESIGN THINKING LEARNING OUTCOMES

At the end of the programme participants would be able to:

  • Inspire new thinking by discovering what people really need
  • Push past obvious solutions to get to breakthrough ideas
  • Build rough prototypes to learn how to make ideas better
  • Craft a human story to inspire others toward action

 

CREATIVE BUSINESS MODEL CANVAS LEARNING OUTCOMES

At the end of the programme participants would be able to:

  • Learn the Business Model Canvas methodology used by millions of practitioners
  • Turn preliminary discussions into practical outcomes
  • Create shared language and improve collaborations around business models and strategy

Our Speaker

Azuar Zainuddin

Azuar Zainuddin is the principal consultant for Satu Creative. His areas of expertise include design thinking, business design, and storytelling. He leads entrepreneur development and design thinking engagements with a diverse group of clients, including Shell Malaysia, Malaysian Global  Innovation & Creativity Centre (MaGIC), Institut Keusahawanan Negara (INSKEN) and SME Bank. 

Prior to Satu Creative, Azuar taught Design courses at Swinburne University and Curtin University and served as a Copywriter at Leo Burnett.

He holds a BA in Design from Curtin University and a GCA in Writing from Swinburne University. He is also a Certified HRDF Trainer and Shell LiveWIRE Energy Solutions Trainer.