Events / Learn

SE Masterclass #1


SE Masterclass #1

27 April 2019 9:30am - 4:00pm
Admission FREE
This event has passed

The Social Entrepreneurship (SE) Masterclass is a 1-day course that provides aspiring and early stage social enterprises with an intensive immersion into the fundamentals of social entrepreneurship to help develop or validate social impact ideas. SE Masterclass is a programme under Malaysia’s Social Inclusion & Vibrant Entrepreneurship (MasSIVE), an initiative by MaGIC that aims to drive social impact through entrepreneurship initiatives that are outward looking and cohesive to relevant ecosystem players.

The truth is, one of our generation’s biggest challenges in society is guiding our whole population through a transition from our current lifestyle to a significantly more sustainable one.

This SE Masterclass will take you through a one-day course that will enable you to learn the basic principles of social entrepreneurship and latest national developments in social entrepreneurship guidelines and benefits.

This Masterclass will provide you with a practical framework to kick-start your vision and moving it into effective action. The modules curated and designed in this Masterclass draws from the extensive experiences as well as wisdom from the country’s leading professionals, social entrepreneurs and start-up gurus. The goal of the Masterclass is to lead YOU through endless possibility that abound when you can grasp your inner potential to make tangible social, environmental or developmental changes to the planet.

At the end of the SE Masterclass, participants will be able to:

  • Have a sound understanding on MaGIC’s ecosystem support for SE development in the country.
  • Learn about the challenges of building a global enterprise
  • Get inspired by one of the country’s most successful social entrepreneurs

Who should attend this SE Masterclass?

  • Aspiring Social Entrepreneurs
  • Existing Social Enterprises
  • Startups that have a social impact
  • MSMEs that have a social impact
  • NGOs
  • Students (Undergraduates/Postgraduates)




Time Activity
9:30 AM Arrival and Registration
10:00 AM Opening Remarks by MED
10:10 AM Journey Sharing by SEs
10:40 AM Social Enterprise Ecosystem Dialogue


Yasmin Rasyid, MasSIVE Consultant, MaGIC


Ayu Abdullah, Energy Action Partners

Zikry Kholil, Incitement

Wen Shin Chia, Greenyards

11:40 AM SE Masterclass Module 1 : Spectrum of Social Enterprise
12:40 PM Lunch
2:00 PM SE Masterclass Module 2 : Social Mission
3:00 PM Break
3:15 PM SE Masterclass Module 3 : Social Enterprise Biz Model
4:00 PM Photo Session & SE Masterclass Closing

Key Points To Remember

Dress code
The dress code for the camp is formal. Just kidding! Of course it’s casual. So ditch that formal jacket or shoes, but please note that you will be meeting senior speakers and trainers, and will probably meet some conservative communities, so best to dress casual and respectfully.

Introductory Object
In the SE Masterclass, you will be asked to introduce yourself to the rest of the group with an object that represents your passions and leadership. We hope you have given this some thought and remembered to bring the object with you. You will have two minutes to speak to the rest of the group about yourself with your object.

The camp modules and activities start at 9:45 am daily and ends at 4.30 pm.. Detailed timings for each day can be found in the agenda.

All meals will be provided throughout the Masterclass including snacks. We request that you bring your own eating utensils, cup/glass and a water tumble (for water refills). Masterclass participants are expected to respect nature by reducing disposal of plastic bottles and cutlery.

Your assessment report
You will receive your personal assessment report on your leadership in sustainable efforts. We hope you have brought this with you to the camp as the basis for your coaching session and your individual reflection.


For more information, contact Zaid Sharif at / +6011 0210 790 or Masita Binti Hasim at / +6011 1318 5647.

Our Speakers

Zikry Kholil


Zikry‘s heart for the social sector transformed Incitement from a passion project to the well-respected social business it is today. Since co-founding Incitement in 2011, his work in creating impact has led to wide recognitions such as Forbes 30 Under 30 Asia 2016, Top 100 Worlds Visionary Leader 2016 alongside notable figures like Malala, and voted as Top 10 Malaysia’s Most Innovative Entrepreneurs.In all these years, Zikry has shared his vision of a world united to achieve one goal: tackling society‘s most pressing issues. At the recent Finance Tech Innovation 2017 in Singapore, Zikry spoke about fintech application in the humanitarian sector, the vehicle that could turn his vision into reality. That vision is Inpactor.

Ayu Abdullah

Action Energy Partners.

Ayu believes strongly in the value of service, universal responsibility and in improving lives and eradicating inequality and inequity. With an engineering background and a strong interest in community engagement, Ayu joins the management team of Energy Action Partners after conducting research in community-based electrification systems, and developing participatory planning tools for rural energy systems. Prior to that she lived in Somaliland as a volunteer teacher while working on small, community-sized systems (wind and micro-hydro). Born and raised in Penang, Malaysia, Ayu has a BSc and MSc degrees in Aerospace Engineering from Purdue University, and an MSc in Engineering Systems and Management from the Masdar Institute of Science and Technology.

Wen Shin Chia


Wen is the founder of Greenyards, an enterprise which turns used cooking oil into eco soap and candles. The business started as a University Project and, following her graduation, Wen decided to turn it into a fully-fledged business. Greenyards is an impact river enterprise that is inspired to reduce water pollution by providing a proper platform for the community to recycle their used cooking oil. The used cooking oil collected is then turned into eco soap and candles.

Yasmin Rasyid


YASMIN RASYID is a marine biologist by profession and an environmentalist by passion. She has a degree in Marine Biology and a minor in Contemporary Religion from Duke University, a M.Sc. from University Malaya in Biotechnology and is now currently pursuing her Ph.D. in Sustainability Science at University of Malaya at the Faculty of Sciences. Yasmin has 20 years of experience and knowledge in environmental management, community development, and social responsibility in Malaysia. She is also involved in community mobilisation and research-based programs on issues related to sustainability. Yasmin has experiences in organisational, leadership and personal development, people management, organisational financial management, supervision, administration and project management.

Yasmin also has more than two decades of experience in reporting, documentation, and content development. She also serves as a mentor for various national programs on entrepreneurship, leadership, sustainability, youth empowerment, women empowerment, and environmental research and human health. Yasmin also provides consultation for business transformation towards sustainability. Yasmin’s credentials can be easily found online including press coverages and releases. In her spare time, Yasmin indulges in creative projects and activities. She also volunteers regularly for local environmental and social NGOs.

Yasmin is the founder and president of local environmental and non-profit organization EcoKnights ( She served as the Chairperson for Malaysian Environmental NGOs (MENGO) from 2012-2017 leading engagements and advocacy initiatives in this coalition of 26 environmental and social NGOs in the country. She is currently MENGO’s Vice Chairperson. She co-founded Poptani Asia with Sheik Shahnaz, and is also the Chairperson of the Duke Alumni Association Malaysia. In her spare time, Yasmin likes to get her hands dirty with urban farming activities, and river volunteering.