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Reimagining Creativity Influence in Malaysia


Reimagining Creativity Influence in Malaysia

13 March 2019 11:00am - 12:00pm
MaGIC (Malaysian Global Innovation & Creativity Centre) View map
Admission FREE
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What if Malaysians are naturally creative? Can we solve our daily challenges and problems? Will we be able to do things better? These are the questions Mr. Asri and Mr. Shukri invite you to explore in this imaginative session. Challenge your perspectives and influences on creativity and how they can help in Malaysia’s nation-building.


Time Activity
10:45 AM Registration
11:00 AM Sharing Session & Talk by Mr. Asri & Mr. Shukri (RekaNegara)
12:00 PM Q&A
12:30 PM End

Our Speakers

Shukri Rifaie

Shukri has over 30 years of experience in the Malaysian branding and advertising industry. A Mass Communication graduate; major in Advertising from ITM (UiTM). Over the course of his career, he has also worked on and been a part of the success of Malaysia’s most respected brands and corporations, including Malaysia Airlines, Tourism Malaysia, Coca-Cola, Nokia, 100PLUS, Shell, Nestle, Unilever, Mamee, Gillette, Opel and Hotlink from Maxis. Shukri currently runs his own consultancy partnership on strategic brand marketing with an aim to help local businesses compete with international brands from a position of strength.

Asri Ahmad

An Industrial Designer by qualification, Asri Ahmad started his career in 1982 in one of the first design consultancies in Malaysia Johan Design Associates, before being offered the role of Creative Director of Art & Magic, a design subsidiary of Bates Advertising in early 1991. His experience spanning more than 30 years of design practice, extends across the core disciplines of branding and design namely, naming and identity, brand communication, packaging, interface design, environment and exhibition, event consultancy, creative content and activation.