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Mastering Design Thinking for Startups – Advanced Level (October)

We are sorry to inform you that this event has been cancelled.

Mastering Design Thinking for Startups – Advanced Level (October)

19 Oct - 21 October 2018 9:00am - 6:00pm
Malaysia Room (2nd Floor, MaGIC) View map
Admission RM636 (Early bird price)
This event is Cancelled

Introducing a series of specially curated courses for startups by MaGIC.

This series of courses will run from August to October 2018. If you are a startup who are looking to strengthen your product/service offerings and understand your user better, don’t miss the opportunity to signup for these courses!

Session Summary 

Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, possibilities of technology, and the requirements for overcoming business pain-points and creating. Learn how to achieve desirability, viability and feasibility to innovate.

Join the ‘Design Thinking 301’ course, a 3-day experiential course especially catered for startup founders. The course will take you through the journey of Design Thinking, deep diving into the customer/user experience to help you ideate quickly, build zero-cost prototypes for solutions, and develop Project Development Plans for Product Development. This is a very practical course delivered through experiential and hands-on exercises.

What Will You Learn?

By the end of this programme, participants will be able to:

  • Understand the need for Design Thinking & will be able to articulate it
  • Define, analyze and utilise empathy to understand customers better
  • Use customer data to uncover pain points and their underlying needs
  • Rethink the way challenges are being perceived and turn them into good opportunities for innovation
  • Develop tangible solutions using minimal resources to test and gather feedback quickly
  • Build Project Development Charters to effectively articulate the business challenges, needs, ideas and plans for developing the solutions

Course Breakdown

  1. Introduction to innovation + digital businesses
  2. Introduction to Design Thinking
  3. Understanding the customer profile and journey
  4. Defining customer needs
  5. Identifying opportunities for innovation
  6. Rapid idea generation
  7. Building digital / low cost prototypes
  8. Building pitches for communication and buy in


  • Participants are required to bring their own smartphones, and notebook/stationery
  • Attended the Introduction to Design Thinking Course or any other Design Thinking Courses (Please provide proof).
  • Just make sure that you are a startup!

Register today to secure your seats!

If you have any enquiry about the course, please email us at

Please be informed that we will get back to you within 3 working days.

***Please be informed that food & beverage is not provided during this training.

Kindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

Our Speakers

Jerome ‘Axle’ Brown

Axle, a graduate of John Hopkins University, has spent the last 16 years working in the entrepreneurship, innovation and strategy field. He had an exciting career working in the first two Obama presidential campaigns, and then on entrepreneurship and innovation projects with the United States Department of Energy.

After attaining his Master’s in Design Strategy through the Open Master’s, he turned down job opportunities at the White House and decided to pursue an 18-month research sabbatical in South East Asia to explore the question: “How can a business generate happiness and reduce suffering in the world?” Now at Human Inc, he works as a Design Lead, specifically focused on strategic Research & Development (R&D), business development and workshop facilitation. Clients trained include bankers at CIMB, senior management at ING, middle managers at Singapore Airlines, Audit department Alliance Bank, startups at MaGIC, operations at Heineken Malaysia, emergent leaders at UEM.

Brittnee Bond

 Brittnee is a successful and sought-after business consultant working extensively in the coworking and coliving industry. She specialises in bringing the industry’s “”secret sauce”” into corporations and helping their teams and culture incorporate a more dynamic and flexible approach to work; creating more fulfilled employees and productive outcomes.

From founder, cofounder, manager, consultant, strategist and transition specialist, Brittnee has experienced all facets of starting and managing businesses. She has 6 years in corporate law (USA) and extensive training in facilitation for design thinking. Brittnee wants to change the culture around how we work and how we think about work through creative leadership. She’s facilitated all types of sessions, from large conferences, business masterminds to women’s entrepreneurship retreats and accelerator programs.

Her free time is spent volunteering in sustainable impact projects with local NGOs in developing countries, and building out women entrepreneurship groups in the countries she travels through.

Christoffer Erichsen

Chris has 20 years of experience in the fields of innovation, entrepreneurship and facilitation of change and is a sought-for keynote speaker and process facilitator.

As a senior process consultant he has led and delivered large change management and innovation projects in Europe & South East Asia working in industries such as banking, insurance, fintech, IT/Tech, logistics, aviation, government and startup ecosystem etc.

Chris studied youth culture at SDU in Denmark and is a certified Systemic and Narrative Coach from DISPUK in Denmark and a certified GrowthWheel Business Advisor & Master Trainer.

He believes in the power of humanising business and applying human- centered design practices to build better products, services and experiences that solve problems users care about

At Human INC he supports companies in boosting learning, culture and innovation. Courses include Design Thinking for Non-Designers, Creative Leadership, Leading Innovation and Agile Projects.

Chris is a huge music lover (Jazz to Techno) and still DeeJays occasionally at select events.