Events / Learn

Mastering Design Thinking – Advanced Level (November)

Academy Courses

Mastering Design Thinking – Advanced Level (November)

29 Nov - 30 November 2018 9:00am - 6:00pm
Indonesia Room (2nd Floor, MaGIC) View map
Admission RM100 (Early bird price)
This event has passed

Session Summary 

Since a couple of years ago, the concept of Design Thinking (DT) has started making its presence in the corporate as well as entrepreneurship circles in Malaysia. The term ‘Design’ in Design Thinking (DT) creates the assumption that it is the exclusive domain for designer only but in actual fact, intuitively, all great innovators in literature, art, music, science, engineering, and business have used it in one way or another.

DT takes inspiration from designers’ work processes. The processes help us to systematically extract, teach, learn and apply human-centered techniques to solve problems in creative and innovative ways. This allows us to use it universally, in all our designs for solutions for social, business, communities and even in our lives.

World leading brands, such as Apple, Google and Samsung have adopted DT into their work processes; especially in innovating their products and services to meet the market’s dynamic demands.

This advanced Design Thinking course is meant for those who have gone through the fundamentals of design thinking and would like to take it further to lead and advocate change within their organisation using the design thinking mindset, tools and processes.

It is time to gather your avengers (heroes) and save the world (organisation). After all, complex problems are best solved collaboratively.

What Will You Learn?

Participants will:

  1. Revisit the definition of design thinking, including the roles and spaces required to apply design thinking within an organisation.
  2. Learn how to be a good design thinking leader, from setting goals to engaging the different skillsets and personalities in the room (be it introverts or extroverts).
  3. Learn and apply creative collaboration which include the process of planning, research, and concept creation, and how to create a “”service blueprint”” that will help make the design thinking within an organisation a reality.
  4. Learn and apply the prototyping techniques inspired by FROG Design – a leading design firm that solve challenges using design thinking methodologies.

Course Breakdown

The session will encompass the following content:

– What is Design Thinking
– Design Thinking approaches
– Design Thinking mindsets
– Roles required for innovations
– Tangibility: The need for space and making complexity visual
– Leading Design Thinking and its challenges
– Skills of a Design Thinking leader
– Aligning the team
– Managing the creative process
– Active alignment
– Guiding creative collaboration
– Understanding user-centered design
– Generating hypotheses
– Creating the journey map
– Synthesis
– Concepting
– Developing a services blueprint
– Prototyping fast and often
– Low fidelity prototyping
– Prototyping spaces
– Culture change
– Next steps


  • Attended the Fundamentals of Design Thinking course *please provide proof*

Register today to secure your seats!

If you have any enquiry about the course, please email us at

Please be informed that we will get back to you within 3 working days.


Kindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

Our Speakers

Zusuff Khan

Zusuff Kan is an entrepreneur with more than 12 years of working experience (7 in the corporate and past 5 years as an entrepreneur). Prior to starting his own venture, he has worked with several reputable firms in different capacity. He started his career with Petronas before moving into the Islamic Capital Market with RAM Ratings and KFH Research Limited. Since September 2012, he has ventured into business as an entrepreneur and business designer. He has initiated various start-up companies, launch new products and services in creative content and business consulting using Business Model Canvas and other Design Thinking tools including Blue Ocean Strategy from Blue Ocean Academy. He is also a Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN) and has been delivering design thinking related tools such as Business Model Canvas and others in Malaysia, Brunei and Singapore.

Mohd Yusry Mohamad Yusopp

Mohd Yusry Mohamad Yusopp is an entrepreneur who has been involved in the creative content, publishing and education sector for the past 12 years. In the past, he has served as the Acquisition Editor with PTS Professional Sdn Bhd. He has also authored several books on Entrepreneurship, Short Stories, activities and games for educators. He is a Business Model and Design Thinking practitioner. In 2012, he was trained by Dr Alexander Osterwalder and Dr Yves Pigneur (founder of the Business Model Canvas tool) in Singapore (Business Model Masterclass). He has been proactively involved in helping startups and Small Medium Enterprises to redesign their businesses should they faced problems or challenges. He is Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN) and trainer for Educ8, an initiative on Creativity and Innovation under MaGIC (Malaysia Global Innovation and Creativity Centre).

Aizat Razak

Aizat Razak, graduated with first class honours from Universiti Teknologi MARA in Bachelor in Mass Communication (Hons.)(Publishing). He has 10 years of experience in in both book publishing and bookstore retail industry that include translation, editing, proofreading, publishing, sales, marketing, merchandising and branding knowledge as well as training and education, management and leadership skills. His experience gained through his time working at various companies among others as Acquisition Editor and Publishing Manager in PTS Professional Publishing Sdn Bhd, Deputy Marketing Manager at PTS Media Group Sdn. Bhd, Assistant Merchandising Manager at Malay Merchandising Department, Popular Book Co. (M) Sdn. Bhd and Chief Marketing Officer at ABS Ainon Holding Sdn Bhd. Since Sept 2015 , Aizat Razak excitingly enter a new phase as Weight Loss Motivational Coach after successfully losing 125kg from 220kg and is a certified as Sport Science coach level 1 by National Sports Institute Malaysia.