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Mastering Design Thinking – Advanced Level (October)

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Academy Courses

Mastering Design Thinking – Advanced Level (October)

22 Oct - 24 October 2018 9:00am - 6:00pm
Malaysia Room (2nd Floor, MaGIC) View map
Admission RM636 (Early bird price)
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Session Summary 

Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Design Thinking can give your startup a competitive advantage in the marketplace and it is a methodology that are used by Fortune 500 companies and tech leaders to:

  • Learn from customers
  • Evaluate and pursue high impact ideas
  • Develop new products, services and systems
  • Enable collaboration between individuals of different technical backgrounds and temperaments
  • Speed up time to market
  • Create relevant and simple solutions that address complex problems
  • Build digital solutions that solve real world issues

What Will You Learn?

  • Ability to complete the full-cycle of the Design Thinking phases;
    • App development
    • market feasibility using Business Model Canvassing (BMC)
  • Participants become well-versed with possibilities of Design Thinking to transform participant centric goals into tangible market product/service offerings

Course Breakdown

  • Extend Design Thinking concepts applying it to a short case discussion on DBS bank
  • Introduce a Design Challenge
  • End Day 1 with an idea of a prototype
  • Move into application development
  • Use entire day to develop a simple app to solve a real world challenge
  • Expand application to BMC
  • BMC identifies how a particular solution could potentially offer a winning market proposition
  • Idea is then tested in the market

Pre-Requisites

  • Completed Design Thinking Application course

Register today to secure your seats!

If you have any enquiry about the course, please email us at justask@mymagic.my

Please be informed that we will get back to you within 3 working days.

***PLEASE BE INFORMED THAT F&B IS NOT PROVIDED DURING THIS TRAINING

Kindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

Our Speakers

Prof Dr. Murali Raman

Prof Dr. Murali Raman is a certified NLP Practitioner and also a Specialist in Directive Communication using Colored Brain and Emotional Drivers. He was also part of the Stanford University’s Technology Venture Program (STVP)—working with STVP to nurture and enhance the Entrepreneurial ecosystem in Malaysia. As a coach and trainer for over 15 years, Dr. Raman specializes in three broad areas: Design Thinking and Digital Economy, Leadership Development using Directive Communication using Colored Brain and Emotional Drivers, and Soft skills development (teaming passionately, unleashing positivity and effective communication). He is currently a Fellow at MIM. He is a certified Design Thinking Trainer by Stanford D School. He has an MBA from Imperial College of Science, Technology and Medicine, UK. He also has an MSC in Human Capital Management from London School of Economics, alongside his doctorate in Management Information Systems, from Claremont Graduate University, USA.

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Dr. Aliza Akmar Omar

Dr. Aliza holds a PhD in Strategy in the area of strategic networks and partnerships for MSC Clusters. She has also consulted on projects–namely, AsiaBuildOnline (ABOL) Sdn Bhd, for an Electronic Development Approval System (EDAS) company, an online platform that facilitates government to business collaboration, and her most recent being with Alpha Catalyst Consulting for Malaysia’s National Corporate Innovation Index. Dr. Aliza was also seconded as project manager in 2013 to the Multimedia University’s former Performance Management Office (PMO) (now known as Strategy Transformation Office (STO), a division that designs and orchestrates strategic initiatives for the University. She is a HRDF and Stanford certified trainer and has conducted training for various organisations- most recently for Khazanah Nasional Bhd’s Skim Latihan 1Malaysia (SL1M) Programme and TM’s Band1 & 2 Leadership Programme.

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Dr Robert Jeyakumar Nathan

Dr Robert Jeyakumar Nathan received his Bachelors in Business Administration (Hons.) Majoring in Marketing with Multimedia; and Masters of Philosophy (Management) from Multimedia University, Malaysia. He obtained his PhD in International Marketing from Universiti Malaysia Sabah. Dr Robert is a certified trainer with Pembangunan Sumber Manusia Berhad (PSMB) under the Malaysian Ministry of Human Resources. He also holds the Stanford Design School TTT for Design Thinking.

Prior to joining the academia, he worked as a System Analyst for Siemens Semiconductor AG (now known as Infineon Technologies AG), a semiconductor manufacturing company based in Munich, Germany. Dr Robert specializes in Manufacturing Statistics and Data Analysis and has conducted statistical, data mining and enterprise knowledge management systems trainings in Infineon plants in Asia Pacific, Japan, Europe and North America.

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Dr. Kok Chee Kuang

Dr. Kok Chee Kuang is a chartered engineer of the UK Engineering Council and a professional engineer of the Board of Engineers Malaysia. He received his Bachelor, Master and PhD degrees in mechanical engineering from Michigan State University in 1999, 2001, and 2004, respectively. Dr. Kok was a TNB Scholar. In his postgraduate years, he worked as a research and teaching assistant in Michigan State University. Upon graduation, he joined Motorola Solutions (M) Sdn. Bhd as a senior engineer. He led a group of mechanical simulation analysts, while being a mechanical designer for five years before joining Multimedia University as a senior lecturer in 2010. He is a Motorola certified Six Sigma green belt holder.

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