|15 October 2019||8:30am - 2:00pm|
|Indonesia Room (2nd Floor, MaGIC) View map|
Product evangelists (product managers, tech entrepreneurs, marketers, and designers) are intensely involved in the creation of digital products like mobile apps or websites. In any role you play, its very satisfying if the product ends up being a market fit and profitable. However in reality, many times, that’s not the case. In fact, 80% of the products failed after their launch. Getting a product right during its development, and if not, in the first few releases is very important for commercial success. Therefore, the development of a successful website or apps has to be user-validated at each stage of the product lifecycle.
In reality, tight product release deadlines and lack of budget result in missing user validation. The product launch happens based on internal consensus, team members imagining themselves as users. This approach actually postpones the problem of fixing the product to achieve user-fit. User validation has been traditionally associated with user researchers and according to literature, indeed time-taking. Furthermore, capable user researchers are hard to find. Given these factual problems in product development, agile ways of getting user feedback have become necessary.
The good news is, there are methodologies and tools available for quick user validation. In fact, to apply these agile methods, you only need to be a product evangelist and believe in user-centric products. You do not have to be a trained user researcher or UX designer.
This hands-on UX workshop is for all product evangelists. It shall equip you with the methods and tools in improving the experience of your online prototypes, website, web app or mobile app – whether they are under development, nearing market launch or already facing usability problems in the market.
This workshop would enable you to launch better products, no matter which role you play in product creation.
Bring your smartphones. However, a laptop is optional.
Lunch will be served. Seats have been limited for effective learning.
|9:00 AM||Hands-on UX Workshop|
Kuldeep is a UX evangelist and the founder of UXArmy, the first online user testing platform in Asia. With over 20 years of experience in digital product creation, user-centric product creation is in his DNA. He believes that everyone in a project team is capable of designing user-friendly and easy-to-use products because creativity is an innate human trait. Kuldeep is also the founder and president of a non-profit UX Community, UXSEA Society. UXSEA serves as a linking thread integrating local UX communities in Southeast Asian countries