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Fundamentals of Design Thinking (May) – FULL


Fundamentals of Design Thinking (May) – FULL

12 May 2018 9:00am - 6:00pm
Indonesia Room (2nd Floor, MaGIC) View map
Admission RM850 (before promotional price)
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Session Summary 

Since a couple of years ago, the concept of Design Thinking (DT) has started making its presence in the corporate as well as entrepreneurship circles in Malaysia. The term ‘Design’ in Design Thinking (DT) creates the assumption that it is the exclusive domain for designer only but in actual fact, intuitively, all great innovators in literature, art, music, science, engineering, and business have used it in one way or another.

DT takes inspiration from designers’ work processes. The processes help us to systematically extract, teach, learn and apply human-centered techniques to solve problems in creative and innovative ways. This allows us to use it universally, in all our designs for solutions for social, business, communities and even in our lives.

World leading brands, such as Apple, Google and Samsung have adopted DT into their work processes; especially in innovating their products and services to meet the market’s dynamic demands.

It is an iterative empathy-based process in which we seek to understand user, challenge existing assumptions, and redefine problems towards creating alternative strategies and solutions.

What Will You Learn?

DT 101 one-day session is to help you appreciate what is DT and be familiar
with the fundamental tools & techniques used by a design thinker.

The course aims to create awareness of DT by total immersion into the DT
process and exposing learner to the many uses of DT and understand its true
potential. The learner will also be able to take the DT process for a test drive to
truly appreciate how it works.

– 5W & 1H of Design Thinking
Learners will have basic understanding to the distinctions of what is DT, who
can apply DT, the filed of applications etc.

– The Design Thinker Mind
Learners will embody the mindset of a Design Thinker and have a full
appreciation how DT increase the value of their their product and services.

– 3 Phases in Design Thinking Process
Learners will understand and appreciate the process of design thinking and how
to conduct each phase.

– Idea Web: Design Challenge Statement Generation
Learners will learn how to generate an effective and impactful Design Challenge
Statement; the heart of any DT project.

– Idea Studio: Applied Design Thinking
Learners will apply the phases of DT process and get real-time coaching along
the way.

– Real Time Coaching
Learners will have an opportunity to hone and sharpen DT application with the
support of highly experienced DT facilitating coaches.

– Self Discovery Assignment
Learners will do a self exploration exercise that will prepare them to learn more
effectively during the workshop. This self discovery will guide the facilitators to
re-design and personalise learning that fit the needs of individual participants.
This will be in the form of an email assignment sent a week before the workshop
and to be submitted in at least two days before the workshop.

– Well Being Check
Between 7-10 days of the workshop, learners will receive an email to find out
about what they have implemented at the work place.

– Guided Reflective Practice
Learners will have an opportunity to learn from their daily life, on the job practices
since they attended the workshop. This will allow the learners to enhance their
learning from the workshop.

Course Breakdown

1. Introduction to Design Thinking
2. The Mindset of a Design Thinker
3. 3 Phase of Design Thinking Process
4. Idea Studio: Applied Design Thinking


  • No background in design thinking is required for this training

Register today to secure your seats!

If you have any enquiry about the course, please email us at

Please be informed that we will get back to you within 3 working days.

Our Speakers

Yasmin Tze

TzeYasmin is currently the managing director of NEOONE Associates Sdn Bhd – a firm specializes in using ontology, human governance, human centered design,experiential and accelerated learning as their learning & consulting methodology.

TzeYasmin graduated with a Bachelor of Science (Hons) in Instrumentation Science from University Putra Malaysia. She completed her Masters of Science in Technopreneurship and Innovation Programme at Nanyang Technological University. She is also a graduate of Stanford Executive Immersion program where she honed her Design Thinking skills.

TzeYasmin is a Certified NLP Practitioner certified by Society of NLP, UK, Certified Professional Trainer from Lawrence Walter Seminars and PSMB Certified trainer. She recently obtained her Chief Innovation Officer certification from Asia E University  as well as her certificates in Principles of Graphic Facilitation from The Grove Consultants International in San Francisco, TOP Facilitation Method from John & Ann Epps of Lens International and Accelerated Learning Master Practitioner from International Association of Accelerated Learning Practitioner( IAALP). She also obtained her certification in Story Practice; a discipline that combines story telling and process facilitation.

She is the current President of International Council for SME and Entrepreneurship (ICSMEE); a chapter of the International Council of Small Business, headquartered in Washington DC.

Rosihan Juara Baharuddin

Rosihan Juara Baharuddin is a serial entrepreneur and current managing director of Pustaka Cipta Sdn Bhd, a publishing house
that has been established for more than 32 years as well as the co-founder of neOOne Associates Sdn Bhd, and Social Enterprise

Juara graduated from Lougborough University of Technology, witha Bachelor of Science (Hons.) in Chemical Engineering and he is also an NLP Practitioner certified by The Society of Neuro-Linguistic Programming under the founder of NLP, Richard Bendler.

He obtained his diploma in ontological coaching from Newfield Network, USA – an International Coach Federation (ICF) Accredited Coaching Training Program which enables him to pursue the ICF second level certification, as a Professional Certified Coach (PCC). Juara is also a certified trainer with the Malaysian Government Human Resource Development Fund (HRDF). He has also obtained his Chief Innovation Officer certification from Asia e-University as well as his certificate in Principles of Graphic Facilitation from The Grove, USA, TOP Facilitation Method from John & Ann Epps of Lens International and Accelerated Learning Practitioner Certification by International Association of Accelerated Learning Practitioners (IAALP). Juara has obtained his Certificate in Practical Facilitation under the tutelage of Malaysia top most facilitators; Dr. Hamidah Marican & Patricia Nunis. Recently, he obtained his certification in Story Practice; a discipline that combines story telling and process facilitation.

He is a member of International Association of Coaching (IAC) Malaysian Chapter, Malaysian Accelerated Learning Practitioner
Society (myALPs), International Association of Accelerated Learning Practitioners, USA (IAALP), Malaysian Association of Creativity and Innovation (MACRI), The Society of Neuro-Linguistic Programming, UK, International Newfield Ontological Coaching (USA) Alumni, Money & You Alumni, ESQ 165 Alumni, Malaysian Association of Facilitators (MAFa), and a life member of the National Writers Association of Malaysia (PENA). Juara is also the IAALP Malaysian Chapter Liaison person. He was recently appointed as the President of MAFa.

In the realm of human potential solution design, his passion is in ontological and attitudinal solutions. He uses Accelerated Learning & Technology of Engagement in all his solution design.

Juara lives in Kuala Lumpur with his three sons and a daughter. He enjoys travelling, reading books, and sampling all sorts of food. He is an avid gamer (board & electronic) and has combined this passion with designing learning and development games such as Doodletags, Ti Yan Cards and an envelope game called Four Petals. He recently co-authored his first book for trainers entitled VIBE; a book on Verbalshots, Icebreakers, Bodyshots and Energizers.

Hasannudin Saidin

Hasannudin Saidin is currently a coach and trainer at Rubah Associates, a coaching and training company which he co-founded. Hasan has more than 33 years of working experience, most of them in corporate, having held multiple positions in services, business, leadership and management, especially in the fields of ICT, innovation and government. He had more than 26 years tenure at IBM Malaysia, before moving on to become CEO of InnovationXchange Malaysia, an innovation consulting startup company under Universiti Sains Malaysia in Penang. Upon his return to Kuala Lumpur, he served at HeiTech Managed Services before joining Multimedia Development Corporation (now known as Malaysia Digital Economy Corporation or MDEC) as Director for Internet of Things (IoT).

Hasan holds a Master of Business Administration degree from Cardiff University, UK. His interest in productivity led him to acquire certifications as Getting Things Done® Trainer and Best Year Yet® Coach. Hasan is also a believer in open innovation, having presented the topic in the speaking circuit and written on it in local publications. He is now Journal Editor for MAFa (Malaysian Association of Facilitators). His other community positions in the past include Vice President of Malaysia National Computer Federation (MNCC) which is an association for computer and ICT professionals and Treasurer of the National ICT Association of Malaysia (PIKOM).

Norazlina binti Ibrahim

Norazlina binti Ibrahim is the founder of ISOVERITAS and principal consultant who has been involved in the design, implementation and auditing of management systems since 2001. A certified Accelerated Learning (AL) Practitioner specializing in adult learning technique, Norazlina has experiences in training many companies, specializing in operation of management system related activities. She is also a trained civil engineer specializing in adoption and implementation Quality Management System, Environmental Management System, Occupational Health & Safety Management System and Integrated Management System within corporate and operational practices. As a certified auditor in ISO 9001 and ISO 14001, Norazlina has audited more than 500 companies (local and international) and governmental organisations in her 10 years of experience with SIRIM, the Malaysian premier standards governing agency, and as an independent professional. Norazlina is also experienced personnel in implementing Quality Management System, Environmental Management System and Occupational Health & Safety Management System in the construction industry including construction projects.