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Fundamentals of Design Thinking – Beginner Level (December)

Academy Courses

Fundamentals of Design Thinking – Beginner Level (December)

01 Dec - 2 December 2018 9:00am - 6:00pm
Indonesia Room (2nd Floor, MaGIC) View map
Admission RM170 (Early bird price)
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As part of our aspirations to see growing number of startups in Malaysia, MaGIC Academy would like to extend our support by inviting university students to apply for our public courses fee waiver initiative. If you are a student currently enrolled in any universities in Malaysia and aspire to build your own startup, please proceed to apply.

Apply Now

Session Summary 

Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Design Thinking can allows you to have a competitive advantage in the marketplace and it is a methodology that is used by Fortune 500 companies and tech leaders to:

  1. Learn from your customers
  2. Evaluate and pursue high-impact ideas
  3. Develop new products, services, and systems
  4. Enable collaboration between individuals of different technical backgrounds and temperaments
  5. Speed up time to market
  6. Create relevant and simple solutions that address complex problems
  7. Build digital solutions that solve real-world issues

What Will You Learn?

This DT 101 2-day session is to help you appreciate what is DT and be familiar with the fundamental tools & techniques used by a design thinker.

  1. Learn to use empathy as a tool to be more customer-centric
  2. Use customer data to uncover pain points and underlying needs
  3. Define, analyze and select challenges faced by customers
  4. Gather valuable data to design and develop intuitive mobile applications and websites
  5. Rapidly generate, select and test ideas for continuous learning
  6. Find the riskiest assumption, experiment, and pivot
  7. Build better value propositions, user experience, and sticky solutions
  8. Have an understanding when and how to scale with ‘Investment Readiness Level’ Tool.

Course Breakdown

  • Point of View
  • Understand
  • Ideate
  • Prototype
  • Validate
  • Map & Tell


  • No pre-requisites required for this training!

Register today to secure your seats!

If you have any enquiry about the course, please email us at

Please be informed that we will get back to you within 3 working days.


Kindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

Our Speakers

Zusuff Khan

Zusuff Kan is an entrepreneur with more than 12 years of working experience (7 in the corporate and past 5 years as an entrepreneur). Prior to starting his own venture, he has worked with several reputable firms in different capacity. He started his career with Petronas before moving into the Islamic Capital Market with RAM Ratings and KFH Research Limited. Since September 2012, he has ventured into business as an entrepreneur and business designer. He has initiated various start-up companies, launch new products and services in creative content and business consulting using Business Model Canvas and other Design Thinking tools including Blue Ocean Strategy from Blue Ocean Academy. He is also a Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN) and has been delivering design thinking related tools such as Business Model Canvas and others in Malaysia, Brunei and Singapore.

Aizat Razak

Aizat Razak, graduated with first class honours from Universiti Teknologi MARA in Bachelor in Mass Communication (Hons.)(Publishing). He has 10 years of experience in in both book publishing and bookstore retail industry that include translation, editing, proofreading, publishing, sales, marketing, merchandising and branding knowledge as well as training and education, management and leadership skills. His experience gained through his time working at various companies among others as Acquisition Editor and Publishing Manager in PTS Professional Publishing Sdn Bhd, Deputy Marketing Manager at PTS Media Group Sdn. Bhd, Assistant Merchandising Manager at Malay Merchandising Department, Popular Book Co. (M) Sdn. Bhd and Chief Marketing Officer at ABS Ainon Holding Sdn Bhd. Since Sept 2015 , Aizat Razak excitingly enter a new phase as Weight Loss Motivational Coach after successfully losing 125kg from 220kg and is a certified as Sport Science coach level 1 by National Sports Institute Malaysia.

Mohd Yusry Mohamad Yusopp

Mohd Yusry Mohamad Yusopp is an entrepreneur who has been involved in the creative content, publishing and education sector for the past 12 years. In the past, he has served as the Acquisition Editor with PTS Professional Sdn Bhd. He has also authored several books on Entrepreneurship, Short Stories, activities and games for educators. He is a Business Model and Design Thinking practitioner. In 2012, he was trained by Dr Alexander Osterwalder and Dr Yves Pigneur (founder of the Business Model Canvas tool) in Singapore (Business Model Masterclass). He has been proactively involved in helping startups and Small Medium Enterprises to redesign their businesses should they faced problems or challenges. He is Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN) and trainer for Educ8, an initiative on Creativity and Innovation under MaGIC (Malaysia Global Innovation and Creativity Centre).