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Fundamentals of Design Thinking – Beginner Level (April)

Academy Courses

Fundamentals of Design Thinking – Beginner Level (April)

27 April 2019 9:00am - 6:00pm
Indonesia Room (2nd Floor, MaGIC) View map
Admission RM60
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Session Summary 

Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Design Thinking allows you to have a competitive advantage in the marketplace and it is a methodology that is used by Fortune 500 companies and tech leaders to:

  1. Learn from your customers
  2. Evaluate and pursue high-impact ideas
  3. Develop new products, services, and systems
  4. Enable collaboration between individuals of different technical backgrounds and temperaments
  5. Speed up time to market
  6. Create relevant and simple solutions that address complex problems
  7. Build digital solutions that solve real-world issues

What Will You Learn?

This DT 101 one-day session is to help you appreciate what is DT and be familiar with the fundamental tools & techniques used by a design thinker.

  • Learn to use empathy as a tool to be more customer-centric
  • Use customer data to uncover pain points and underlying needs
  • Define, analyze and select challenges faced by customers
  • Gather valuable data to design and develop intuitive mobile applications and websites
  • Effectively use resources at hand to scale
  • Rapidly generate, select and test ideas for continuous learning
  • Build better value propositions, user experience, and sticky solutions

Course Breakdown

The session will encompass the following content:

Lesson 1: Introduction to Design Thinking
– Overview of Design Thinking, a process for creative problem solving
Lesson 2: Gather Inspiration
– Inspire new way of thinking and discovering what people really wants
Lesson 3: Generate Ideas
– Push back past solutions to get to breakthrough solutions
Lesson 4: Make Ideas Tangible
– Build prototypes to learn how to improve ideas better
Lesson 5: Share the Story
– Craft a human story to inspire others toward action
Lesson 6: Conclusion
– Learn to implement ongoing practice, gain mastery and find true creative confidence


  • No pre-requisites required for this training!

Register today to secure your seats!

If you have any enquiry about the course, please email us at

Please be informed that we will get back to you within 3 working days.


Kindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

Our Speaker

Azuar Zainuddin

Azuar Zainuddin is the principal consultant for Satu Creative. His areas of expertise include design thinking, business design, and storytelling. He leads entrepreneur development and design thinking engagements with a diverse group of clients, including Shell Malaysia, Malaysian Global  Innovation & Creativity Centre (MaGIC), Institut Keusahawanan Negara (INSKEN) and SME Bank. 

Prior to Satu Creative, Azuar taught Design courses at Swinburne University and Curtin University and served as a Copywriter at Leo Burnett.

He holds a BA in Design from Curtin University and a GCA in Writing from Swinburne University. He is also a Certified HRDF Trainer and Shell LiveWIRE Energy Solutions Trainer.