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Design Thinking Application – Intermediate Level (October)


Design Thinking Application – Intermediate Level (October)

08 Oct - 9 October 2018 9:00am - 6:00pm
Indonesia Room (2nd Floor, MaGIC) View map
Admission RM100 (Early bird price)
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Session Summary 

Since a couple of years ago, the concept of Design Thinking (DT) has started making its presence in the corporate as well as entrepreneurship circles in Malaysia. The term ‘Design’ in Design Thinking (DT) creates the assumption that it is the exclusive domain for designer only but in fact, intuitively, all great innovators in literature, art, music, science, engineering, and business have used it in one way or another.

DT takes inspiration from designers work processes. The processes help us to systematically extract, teach, learn and apply human-centered techniques to solve problems in creative and innovative ways. This process allows us to use it universally, in all our designs for solutions for social, business, communities and even in our lives.

World leading brands, such as Apple, Google, and Samsung have adopted DT into their work processes; especially in innovating their products and services to meet the market’s changing demands.

It is an iterative empathy-based process in which we seek to understand the user, challenge existing assumptions, and redefine problems towards creating alternative strategies and solutions.

What Will You Learn?

Join this 2-day Workshop which designed to help participants understand and apply the Design Thinking (DT) concepts, tools, frameworks and methodologies of two renowned design companies – IDEO’s Human Centered Design and Strategyzer’s Value Proposition Design.

At the end of this programme, participants will be able to:
– Understand the patterns of value creation
– Learn to understand people through different techniques
– Learn how to leverage on the experience and skills of your team
– Know what’s needed to be avoided
– Ideate, design, test and deliver or implement what customers/beneficiaries want by using methodologies inspired by IDEO and Strategyzer

Course Breakdown

The session syllabus will cover the following content:

  • Mindset
  • Inspiration
  • Ideation
  • Implementation
  • Canvas
  • Design
  • Test
  • Evolve


  • No pre-requisites required for this training!

Register today to secure your seats!

If you have any enquiry about the course, please email us at

Please be informed that we will get back to you within 3 working days.


Kindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

Our Speakers

Zusuff Khan

Zusuff Kan is an entrepreneur with more than 12 years of working experience (7 in the corporate and past 5 years as an entrepreneur). Prior to starting his own venture, he has worked with several reputable firms in different capacity. He started his career with Petronas before moving into the Islamic Capital Market with RAM Ratings and KFH Research Limited. Since September 2012, he has ventured into business as an entrepreneur and business designer. He has initiated various start-up companies, launch new products and services in creative content and business consulting using Business Model Canvas and other Design Thinking tools including Blue Ocean Strategy from Blue Ocean Academy. He is also a Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN) and has been delivering design thinking related tools such as Business Model Canvas and others in Malaysia, Brunei and Singapore.

Aizat Razak

Aizat Razak, graduated with first class honours from Universiti Teknologi MARA in Bachelor in Mass Communication (Hons.)(Publishing). He has 10 years of experience in in both book publishing and bookstore retail industry that include translation, editing, proofreading, publishing, sales, marketing, merchandising and branding knowledge as well as training and education, management and leadership skills. His experience gained through his time working at various companies among others as Acquisition Editor and Publishing Manager in PTS Professional Publishing Sdn Bhd, Deputy Marketing Manager at PTS Media Group Sdn. Bhd, Assistant Merchandising Manager at Malay Merchandising Department, Popular Book Co. (M) Sdn. Bhd and Chief Marketing Officer at ABS Ainon Holding Sdn Bhd. Since Sept 2015 , Aizat Razak excitingly enter a new phase as Weight Loss Motivational Coach after successfully losing 125kg from 220kg and is a certified as Sport Science coach level 1 by National Sports Institute Malaysia.

Mohd Yusry Mohamad Yusopp

Mohd Yusry Mohamad Yusopp is an entrepreneur who has been involved in the creative content, publishing and education sector for the past 12 years. In the past, he has served as the Acquisition Editor with PTS Professional Sdn Bhd. He has also authored several books on Entrepreneurship, Short Stories, activities and games for educators. He is a Business Model and Design Thinking practitioner. In 2012, he was trained by Dr Alexander Osterwalder and Dr Yves Pigneur (founder of the Business Model Canvas tool) in Singapore (Business Model Masterclass). He has been proactively involved in helping startups and Small Medium Enterprises to redesign their businesses should they faced problems or challenges. He is Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN) and trainer for Educ8, an initiative on Creativity and Innovation under MaGIC (Malaysia Global Innovation and Creativity Centre).