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Design Thinking Application – Intermediate Level (August)

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Academy Courses

Design Thinking Application – Intermediate Level (August)

04 Aug - 5 August 2018 9:00am - 6:00pm
Malaysia Room (2nd Floor, MaGIC) View map
Admission RM2,120 (before promotional price)
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Get an Early Bird Discount up to 80% off by sending us an email for Promotional Code to soepromo@mymagic.my

Discount is for a limited time and limited number of tickets only!!

Session Summary 

Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Design Thinking can give your startup a competitive advantage in the marketplace and it is a methodology that are used by Fortune 500 companies and tech leaders to:

  • Learn from customers
  • Evaluate and pursue high impact ideas
  • Develop new products, services and systems
  • Enable collaboration between individuals of different technical backgrounds and temperaments
  • Speed up time to market
  • Create relevant and simple solutions that address complex problems
  • Build digital solutions that solve real world issues

What Will You Learn?

  • Experiment with the Design Thinking concepts to bring ideas to life
  • Discovery of the 5 Design Thinking Phases through in-class sessions
  • Apply Design Thinking stages with a solid pitch-test of ideas developed to address a real world challenge or problem crafted for the purpose of the module

Course Breakdown

  • Design Thinking Essentials – Origin, Purpose and Examples – Quick Recap based on group presentation
  • Instructor led – overview of Design Thinking processes using an example and role play
  • Design Challenge introduced
    • Phase 1 – Empathy Visits
    • Phase 2 – Define Point of View (PoV)
    • Phase 3 – Ideation and Ranking
    • Phase 4 – Prototyping using rapid design approach
    • Phase 5 – Testing (experiment with roleplaying, scenes, props and client revisiting)

Pre-Requisites

  • Completed Fundamentals of Design Thinking course

Required Software

  • No software required

Register today to secure your seats!

If you have any enquiry about the course, please email us at justask@mymagic.my

Our Speakers

Prof Dr. Murali Raman

Prof Dr. Murali Raman is a certified NLP Practitioner and also a Specialist in Directive Communication using Colored Brain and Emotional Drivers. He was also part of the Stanford University’s Technology Venture Program (STVP)—working with STVP to nurture and enhance the Entrepreneurial ecosystem in Malaysia. As a coach and trainer for over 15 years, Dr. Raman specializes in three broad areas: Design Thinking and Digital Economy, Leadership Development using Directive Communication using Colored Brain and Emotional Drivers, and Soft skills development (teaming passionately, unleashing positivity and effective communication). He is currently a Fellow at MIM. He is a certified Design Thinking Trainer by Stanford D School. He has an MBA from Imperial College of Science, Technology and Medicine, UK. He also has an MSC in Human Capital Management from London School of Economics, alongside his doctorate in Management Information Systems, from Claremont Graduate University, USA.

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Dr. Lau Cher Han

Dr. Lau Cher Han is a data scientist and full stack web developer. He co-founded and served as CTO of JoinHappen.com, built many web and mobile applications using a wide range of technology stacks. In particular front-end technologies, Dr. Lau has delivered courses from HTML5, CSS, Jquery, Bootstrap, AngularJS and Ionic to universities and corporates in Malaysia. Dr. Lau actively speaks about technology stacks at conferences and local community meetups, with the passion the grow talents for Malaysia.

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Dr Robert Jeyakumar Nathan

Dr Robert Jeyakumar Nathan received his Bachelors in Business Administration (Hons.) Majoring in Marketing with Multimedia; and Masters of Philosophy (Management) from Multimedia University, Malaysia. He obtained his PhD in International Marketing from Universiti Malaysia Sabah. Dr Robert is a certified trainer with Pembangunan Sumber Manusia Berhad (PSMB) under the Malaysian Ministry of Human Resources. He also holds the Stanford Design School TTT for Design Thinking.

Prior to joining the academia, he worked as a System Analyst for Siemens Semiconductor AG (now known as Infineon Technologies AG), a semiconductor manufacturing company based in Munich, Germany. Dr Robert specializes in Manufacturing Statistics and Data Analysis and has conducted statistical, data mining and enterprise knowledge management systems trainings in Infineon plants in Asia Pacific, Japan, Europe and North America.

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Mohd Fairuz Abd Rahim

Fairuz is a Senior Lecturer at the Faculty of Management, Multimedia University (MMU). He earned his Master of Philosophy (MPhil.) and Bachelor of Business Administration (First Class Honours) in the areas of management and organizational learning. He is a certified the trainer by Human Resource Development Fund (HRDF) and Center for Entrepreneurship Development and Research (CEDAR). Fairuz was among the selected few who received direct coaching from Stanford University (USA) D.School professors, where he received his certification as a Design Thinking Trainer. He is also an Advisor and consultant for the Malaysian Agricultural Research and Development Institute (MARDI) Young Agropreneur Programme, and served as mentor for startups under the MMU Startup Scheme. Fairuz has accumulated more than 16 years of teaching and training experience, and was awarded the MMU Best Teaching Staff Award in 2016. His training repertoire includes clients such as Telekom Malaysia, MARDI, Khazanah Nasional, and MMU.

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