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Creative Business Model Canvas for Startups (September)

Academy Courses

Creative Business Model Canvas for Startups (September)

24 September 2018 9:00am - 6:00pm
Vietnam Room (2nd Floor, MaGIC) View map
Admission RM170 (Early bird price)
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Introducing a series of specially curated courses for startups by MaGIC.

This series of courses will run from August to October 2018. If you are a startup who are looking to strengthen your product/service offerings and understand your user better, don’t miss the opportunity to signup for these courses!

Session Summary 

The Business Model Canvas (BMC) course is designed to help you learn how to map, design, assess and test your business model. The concept is based on the tool created by Alex Osterwalder and Yves Pigneur in their international bestseller, ‘Business Model Generation.’

Whether you are improving an existing business or launching something new, the course will take you through various case studies, visually engaging examples and hands-on exercise that will enable you to acquire the language, tools, and processes needed to apply the BMC methodology into your business.

What Will You Learn?

  • At the end of the programme participants would be able to:
    – Learn the BMC methodology that is used by millions of practitioners
    – Turn preliminary discussions into practical outcomes
    – Create a common language and improve the collaborations around business models and strategies
    – Improve collaborations across different disciplines and geographical boundaries within your organizations

Course Breakdown

  • Lesson 1: Introduction to Business Model
    • Getting from Business Idea to Business Model
  • Lesson 2: Visualizing Your Business Model
    • Learn about the business model canvas, a visual tool to craft powerful business models
  • Lesson 3: Prototyping
    • Avoid falling in love with your first idea. Learn to prototype multiple business model options
  • Lesson 4: Navigating Your Environment
    • Map the environment in which your business model will fight for survival
  • Lesson 5: Proving it
    • Test what works, what doesn’t, and what needs to change
  • Lesson 6: Telling Your Story
    • Pitch your business model in a clear, simple and compelling way
  • Lesson 7: Conclusion
    • Through ongoing practice, gain mastery and true creative confidence.


  • No pre-requisite required for this course! Just make sure that you are a startup!

Register today to secure your seats!

If you have any enquiry about the course, please email us at

Please be informed that we will get back to you within 3 working days.

**Please be informed that food & beverage is not provided during this training.

Our Speaker

Azuar Zainuddin

Azuar Zainuddin is an entrepreneur and business consultant. He is the Principal Consultant of Satu Creative, a consulting company focused on empowering entrepreneurs to lead, innovate and strive for excellence. Today, Azuar works together with various government agencies, financial institutions, private corporations, higher learning institutions and non-profits towards delivering initiatives and programs of significant value. He is currently a business consultant for the Centre for Entrepreneur Development and Research (CEDAR). He had previously served Leo Burnett and Mandarin Oriental Kuala Lumpur and has taught at higher learning institutions such as Swinburne University and Curtin University, Sarawak. He holds a BA in Design from Curtin University and a GradCert in Writing from Swinburne University as well as is a Certified Trainer with the Human Resources Development Fund (HRDF).