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Creative Business Model Canvas (July)


Creative Business Model Canvas (July)

16 July 2018 9:40am - 6:00pm
Malaysia Room (2nd Floor, MaGIC) View map
Admission RM850 (before promotional price)
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Get an Early Bird Discount up to 80% off by sending us an email for Promotional Code to

Discount is for a limited time and limited number of tickets only!!

Session Summary 

The Business Model Canvas is a visual to describe, design and test your business model. It is generally being used by strategic managers and provides a holistic view of your current business.

This course will help to break down a business and lets you see the connection between the value proposition, customer, key activities + resources, customer relationships, and channels. It will clearly identify key strengths and sheds light on non-value adding activities that are waste for businesses.

BMC is ideal for anyone looking to deepen their understanding of Business Models / build their startup / have a role to play in an organisation that can influence strategy.

What Will You Learn?

The 1-day course will introduce participants to one of the most coherent and holistic approaches to building and evaluating Business Models.

At the end of the course, participants will be able to:

  • Better understand Business Models through the BMC
  • Build a coherent Business Models
  • Quickly identify and break down existing business models
  • Use the BMC to build up new Business Models, or iterate on existing business models for improvement

Course Breakdown

  • Introduction to Business Model Canvas
  • Learning the BMC through case studies
  • Build your own BMC and mock pitch for evaluation/sponsorship


  • Participants are required to bring their smartphones, and notebook/stationery

Register today to secure your seats!

If you have any enquiry about the course, please email us at

Please be informed that we will get back to you within 3 working days.


Our Speaker

Jerome ‘Axle’ Brown

Axle, a graduate of John Hopkins University, has spent the last 16 years working in the entrepreneurship, innovation and strategy field. He had an exciting career working in the first two Obama presidential campaigns, and then on entrepreneurship and innovation projects with the United States Department of Energy.

After attaining his Master’s in Design Strategy through the Open Master’s, he turned down job opportunities at the White House and decided to pursue an 18-month research sabbatical in South East Asia to explore the question: “How can a business generate happiness and reduce suffering in the world?” Now at Human Inc, he works as a Design Lead, specifically focused on strategic Research & Development (R&D), business development and workshop facilitation. Clients trained include bankers at CIMB, senior management at ING, middle managers at Singapore Airlines, Audit department Alliance Bank, startups at MaGIC, operations at Heineken Malaysia, emergent leaders at UEM.