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Blue Ocean Strategy Application (November)


Blue Ocean Strategy Application (November)

24 Nov - 25 November 2018 9:00am - 6:00pm
Indonesia Room (2nd Floor, MaGIC) View map
Admission RM280 (Early bird price)
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Session Summary 

The Blue Ocean Strategy (BOS), developed by Professor(s) W. Chan Kim and Renee Mauborgne is based on the idea of simultaneous pursuit of differentiation and low cost factors.

BOS aims to make the competition irrelevant by reconstructing industry boundaries. It offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space – where rules of the game are waiting to be set.
With strategic formulation process such as ’Steps to Visualizing Strategy’, BOS helps to develop a new strategy by understanding and analyzing the industry and exploring and integrating new opportunities into the market.

As an integrated approach, BOS aligns the three strategy propositions – value, profit, and people – therefore creating a win-win situation for buyers, the company, and for employees and stakeholder.

What Will You Learn?

  1. The Blue Ocean Strategy Mindset – Equipping participants with the knowledge on BOS and realizing its importance in today’s competitive environment
  2. New methods of developing viable strategies – Step by step learning and application using BOS tools & framework
  3. How to stimulate out-of-the-box (Strategic) thinking and enhance decision making – Using various BOS tools to improve their decision making skill

Course Breakdown

  • Session 1 : Introduction
    • Introduction to Blue Ocean Strategy (BOS) and BOS Thinking
    • How do you create a ‘Blue Ocean Strategy’?
    • Case Studies: Interesting strategic moves
  • Session 2 : Visual Awakening
    • Understanding the current strategic profile with ‘As Is’ Strategy Canvas tool
    • Understanding customer pain points with ‘Buyer Utility Map’ tool
  • Session 3 : Visual Exploration
    • Systematically discover new customers with the ‘Three Tiers of Noncustomers’ tool
    • Systematically think out of the box with ‘The Six Paths Framework’ tool
  • Session 4 : Visual Strategy Creation
    • Ideation: Synthesize the ideas gathered into ERRC Grid tool
    • Developing strategic options with ‘To Be’ Strategy Canvas tool
  • Session 5 : Visual Strategy Fair
    • Presentation of the new strategy


  • No pre-requisites required for this training!

Register today to secure your seats!

If you have any enquiry about the course, please email us at

Please be informed that we will get back to you within 3 working days.

***Please be informed that there will be no food and beverage provided during this training

Kindly note that we do not provide invoices to corporate on the early bird pricing. Companies that requires invoices will be required to pay the FULL PRICE of the course.

Our Speakers

Raj Kumar

Raj Kumar is the CEO of UCSI Consulting Group and a certified Consultant and Practitioner from the Blue Ocean Strategy-Initiative Centre of Professors Kim and Mauborgne, co-creators of Blue Ocean Strategy. His portfolio includes the formulation of Blue Ocean Strategies for the No. 1 Global Pharmaceutical company, the largest bank in Asia, the largest media agency in Asia, a leading education institution in South East Asia and a mega property development project in the region. Raj has conducted Blue Ocean Strategy programmes across North America, Middle East, Africa and Asia Pacific, interacting with participants from over 25 countries. He holds a Master of Science in Strategic Business from University of Portsmouth (UK), a Postgraduate Diploma from NCC Education (UK) and a Bachelor’s Degree in Information Technology from University Tenaga Nasional (Malaysia). Raj is currently a doctoral scholar in Business and Administration at UCSI University majoring in organizational innovation.

Sivanesuvary Appukuddy

Sivanesuvary Appukuddy is a former Deputy Director at the National Institute of Public Administration, (INTAN) Malaysia and a former head at the INTAN Blue Ocean Strategy Centre. She holds a Bachelor of Arts degree, a Postgraduate Diploma in Education from the University of Malaya and a MBA in Blue Ocean Strategy from UCSI University.

In 2014, she was certified by CIPD (London) as a Learning and Development professional. As an Administrative and Diplomatic Officer in the Malaysian Civil Service, she has served in a number of ministries in the Malaysian public service since 1979. Having been trained in Blue Ocean Strategy at INSEAD France, she now provides Blue Ocean Strategy training and consultancy to both private and public sector organisations and is a past working member of the National Strategic Execution Summit that oversees execution of Malaysia’s National Blue Ocean Strategies.