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Design Thinking for Startups


Design Thinking for Startups

24 January 2018 8:30am
MaGIC (Malaysian Global Innovation & Creativity Centre) View map
Admission RM 400 (Early Bird Price: RM 200)
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Session Summary

Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Design Thinking can give your startup a competitive advantage in the marketplace and it is a methodology that is used by Fortune 500 companies and tech leaders to:

  • Learn from customers
  • Evaluate and pursue high-impact ideas
  • Develop new products, services, and systems
  • Enable collaboration between individuals of different technical backgrounds and temperaments
  • Speed up time to market
  • Create relevant and simple solutions that address complex problems
  • Build digital solutions that solve real-world issues

Register today to secure your spot!

Key Takeaways

The Design Thinking programme will help you to:

  1. Learn to use empathy as a tool to be more customer-centric
  2. Use customer data to uncover pain points and underlying needs
  3. Define, analyze and select challenges faced by customers
  4. Gather valuable data to design and develop intuitive mobile applications and websites
  5. Effectively use resources at hand to scale
  6. Rapidly generate, select and test ideas for continuous learning
  7. Build better value propositions, user experience, and sticky solutions

Program Agenda

08:30 am – 9.00 am

09:00 am – 10.00 am
Welcome, Check-in and Ice Breaker  

  • Setting Day 1 Learning Objectives Introduction to Design Thinking
  • What is Design Thinking?
  • Why is Design Thinking important to businesses?
  • Bad vs Good Design

10:00 am – 10.20 am
Tea Break  

10:20 am – 12.00 pm
How to Design Think?

  • The Design Thinking process
  • Design Thinking Mindset Selecting and Understanding Customers
  • Who are your customers?
  • How do your customers behave?
  • Where is the real pain points your customers?

12.00 pm – 1.00 pm
Lunch Break  

1:00 pm – 3.30 pm
Generate Ideas to Solve Challenges

  • Rapid generation of ideas
  • Visualisation and ideation techniques for individuals or teams
  • Building on each other’s ideas to increase collaboration Build Ideas into Tangible Products
  • Prioritise and evaluate ideas and features
  • Select ideas
  • Build ideas using minimal resources to communicate ideas to stakeholders and other project teams
  • Acquiring and integrating feedback

3.30 pm – 3.50 pm
Tea Break

3.50 pm – 5.00 pm
Create Project Buy-ins  

  • Identify and select stakeholders
  • Using simple framework to communicate ideas clearly

5.00 pm – 5.30 pm
Learning Reflection & Check-out  

  • Action planning in project teams
  • Learning reflections

5.30 pm
End of Workshop

Who Should Attend?

This program is aimed at aspiring founders who have an idea and want to start their own company; startup founders and leaders who are dedicated to build their venture into a successful, sustainable business; startup employees who find the startup movement exciting and rewarding and want to boost their skills; and SME/Corporates, who want to learn how to innovate like a startup.

Session Format

Design Thinking for Startups is a hands-on workshop involving interaction between participants and facilitators.


  1. 24th January 2018, 9.00 am – 5.30 pm

Program Fee

RM 400 per person

Enjoy our early bird discounts of RM200, using the following promo code:

(Promo code: cnimagic) *Available for a limited time only.

Our Speakers

Jerome ‘Axle’ Brown

Axle, a graduate of John Hopkins University, has spent the last 16 years working in the entrepreneurship, innovation and strategy field. He had an exciting career working in the first two Obama presidential campaigns, and then on entrepreneurship and innovation projects with the United States Department of Energy.

After attaining his Master’s in Design Strategy through the Open Master’s, he turned down job opportunities at the White House and decided to pursue an 18-month research sabbatical in South East Asia to explore the question: “How can a business generate happiness and reduce suffering in the world?” Now at Human Inc, he works as a Design Lead, specifically focused on strategic Research & Development (R&D), business development and workshop facilitation. Clients trained include bankers at CIMB, senior management at ING, middle managers at Singapore Airlines, Audit department Alliance Bank, startups at MaGIC, operations at Heineken Malaysia, emergent leaders at UEM.

Christoffer Erichsen

Chris has 20 years of experience in the fields of innovation, entrepreneurship and facilitation of change and is a sought-for keynote speaker and process facilitator.

As a senior process consultant he has led and delivered large change management and innovation projects in Europe & South East Asia working in industries such as banking, insurance, fintech, IT/Tech, logistics, aviation, government and startup ecosystem etc.

Chris studied youth culture at SDU in Denmark and is a certified Systemic and Narrative Coach from DISPUK in Denmark and a certified GrowthWheel Business Advisor & Master Trainer.

He believes in the power of humanising business and applying human- centered design practices to build better products, services and experiences that solve problems users care about

At Human INC he supports companies in boosting learning, culture and innovation. Courses include Design Thinking for Non-Designers, Creative Leadership, Leading Innovation and Agile Projects.

Chris is a huge music lover (Jazz to Techno) and still DeeJays occasionally at select events.

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