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Design Thinking 101


Design Thinking 101

6 November 2017 - 7 November 2017 9:00am - 5:30pm
neOOne Centre for Accelerated Learning View map
Admission RM 1280 (Early Bird Price: RM 640)
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Session Summary

  • Are you trying to understand the fundamentals of Design Thinking?
  • Are you an entrepreneur who would like to create a unique offering?
  • Are you looking to improve your product and services to serve your clientele better?
  • Would you like to enhance the experience of your customers?
  • Are you interested in the methods and processes of innovation?
  • Are you just a curious person… period?

If you are any or all of the above, this workshop is ideal for you.

This is an experiential and practical workshop and you will be working on something of your own – not a simulation or a practice run. Bring along an existing issue or situation you are facing and start working on it in this two-day workshop. Take home the templates and easy to use tools for you to continue your innovation.

Key Takeaways

  1. Understanding what is Design Thinking
  2. Appreciate the phases of Design Thinking
  3. Applying the phases of Design Thinking

Program Outline

1. Introduction to Design Thinking

Participants will be introduced to the 5W1H ( What, Why, When, Where, Who and How) of Design Thinking and apply the same concept to increase user experience, drive organic growth and innovation

2. Mindset of a Design Thinker

Participants will appreciate the Design Thinker mindset as an entrepreneur and how does by using a design thinker that, an entrepreneur would be able to increase the value of their product and services.

3. Phases in Design Thinking

Participants will be introduced to the 5 stages of design thinking and the practical implementation of a simpler 3 phase version.

  • PHASE 1: IDENTIFY – patterns & needs
  • PHASE 2a: IDEATE – interpret needs
  • PHASE 2b: IDEATE – brainstorming
  • PHASE 3a: PROTOTYPE – making
  • PHASE 3b: PROTOTYPE – feedback

4. IDEA Web : Design Challenge

This highly experiential practice provides participants with a template to identify and validate their challenge statement.

5. IDEA Studio : Ideate Challenge

Provide participants with a template to ideate their challenge statement and to produce a prototype of their solution.

6. Improvement Lab

Provide participants with the process validating and iterating their prototype solution.

7. Bonus module – Essential Tools

Proving tools to engage and foster group dynamics and  creativity ie. tools for Brainstorming, Rapid Prototyping, Idea Generation, Insight Gathering etc

Who Should Attend?

Entrepreneurs, founders of newly established enterprises (less than 3 months old), entrepreneurs who would like to improve their products, customer experience innovators, and curious individuals and would like to learn more about the design thinking process and tools.

Session Format

The program will be based on the philosophy of Accelerated Learning, which includes: Interactive lectures, graphic facilitation, group work, simulation, reflective practices, simulation, and game-based learning.

Session Requirements

Participants may be required to complete pre-program work. The work will be emailed upon registration and shall consist of various different tasks.


Date : 6 – 7th November 2017
Time : 9.00 am – 6.00 pm
Venue : neOOne Centre for Accelerated Learning, Taman Tun Dr. Ismail, Kuala Lumpur.

Program Fee

RM 1280 per person.   

Enjoy our early bird discount at 50% off the program price, using the following promo code!
(Promo code: cnimagic)
(Available for a limited time only)

Kindly register for the program via the link above.

Our Speakers

Yasmin Tze

TzeYasmin is currently the managing director of NEOONE Associates Sdn Bhd – a firm specializes in using ontology, human governance, human centered design,experiential and accelerated learning as their learning & consulting methodology.

TzeYasmin graduated with a Bachelor of Science (Hons) in Instrumentation Science from University Putra Malaysia. She completed her Masters of Science in Technopreneurship and Innovation Programme at Nanyang Technological University. She is also a graduate of Stanford Executive Immersion program where she honed her Design Thinking skills.

TzeYasmin is a Certified NLP Practitioner certified by Society of NLP, UK, Certified Professional Trainer from Lawrence Walter Seminars and PSMB Certified trainer. She recently obtained her Chief Innovation Officer certification from Asia E University  as well as her certificates in Principles of Graphic Facilitation from The Grove Consultants International in San Francisco, TOP Facilitation Method from John & Ann Epps of Lens International and Accelerated Learning Master Practitioner from International Association of Accelerated Learning Practitioner( IAALP). She also obtained her certification in Story Practice; a discipline that combines story telling and process facilitation.

She is the current President of International Council for SME and Entrepreneurship (ICSMEE); a chapter of the International Council of Small Business, headquartered in Washington DC.

Rosihan Juara Baharuddin

Rosihan Juara Baharuddin is a serial entrepreneur and current managing director of Pustaka Cipta Sdn Bhd, a publishing house
that has been established for more than 32 years as well as the co-founder of neOOne Associates Sdn Bhd, and Social Enterprise

Juara graduated from Lougborough University of Technology, witha Bachelor of Science (Hons.) in Chemical Engineering and he is also an NLP Practitioner certified by The Society of Neuro-Linguistic Programming under the founder of NLP, Richard Bendler.

He obtained his diploma in ontological coaching from Newfield Network, USA – an International Coach Federation (ICF) Accredited Coaching Training Program which enables him to pursue the ICF second level certification, as a Professional Certified Coach (PCC). Juara is also a certified trainer with the Malaysian Government Human Resource Development Fund (HRDF). He has also obtained his Chief Innovation Officer certification from Asia e-University as well as his certificate in Principles of Graphic Facilitation from The Grove, USA, TOP Facilitation Method from John & Ann Epps of Lens International and Accelerated Learning Practitioner Certification by International Association of Accelerated Learning Practitioners (IAALP). Juara has obtained his Certificate in Practical Facilitation under the tutelage of Malaysia top most facilitators; Dr. Hamidah Marican & Patricia Nunis. Recently, he obtained his certification in Story Practice; a discipline that combines story telling and process facilitation.

He is a member of International Association of Coaching (IAC) Malaysian Chapter, Malaysian Accelerated Learning Practitioner
Society (myALPs), International Association of Accelerated Learning Practitioners, USA (IAALP), Malaysian Association of Creativity and Innovation (MACRI), The Society of Neuro-Linguistic Programming, UK, International Newfield Ontological Coaching (USA) Alumni, Money & You Alumni, ESQ 165 Alumni, Malaysian Association of Facilitators (MAFa), and a life member of the National Writers Association of Malaysia (PENA). Juara is also the IAALP Malaysian Chapter Liaison person. He was recently appointed as the President of MAFa.

In the realm of human potential solution design, his passion is in ontological and attitudinal solutions. He uses Accelerated Learning & Technology of Engagement in all his solution design.

Juara lives in Kuala Lumpur with his three sons and a daughter. He enjoys travelling, reading books, and sampling all sorts of food. He is an avid gamer (board & electronic) and has combined this passion with designing learning and development games such as Doodletags, Ti Yan Cards and an envelope game called Four Petals. He recently co-authored his first book for trainers entitled VIBE; a book on Verbalshots, Icebreakers, Bodyshots and Energizers.

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