Events / Learn

Creative Enterprise Programme (CEP)


Creative Enterprise Programme (CEP)

24 October 2017 - 26 October 2017 9:00am - 6:00pm
MaGIC (Malaysian Global Innovation & Creativity Centre) View map
Admission RM 1500 (Early Bird: RM 750)
This event has passed

Session Summary

The Creative Enterprise Programme (CEP) is a programme developed by Nesta (a global innovation foundation), delivered in partnership with British Council.

The three-day workshop program will bring Nesta’s Creative Enterprise Toolkit to life, which is specifically designed for creative entrepreneurs.

Alongside local market specialists, facilitators will lead the workshop and provide face-to-face support to help participants explore business ideas, develop a compelling business plan, and create a business model that reflects participants’ hopes and motivations. This programme is aimed to equip entrepreneurs with the tools and knowledge they need to succeed.

Key Takeaways

The Creative Enterprise Toolkit and Programme will help participants to learn key skills around developing ideas into a tangible and more practical business plan.

Program Outline

  • Day 1: You and Your Idea – Focuses on helping participants understand the building blocks that describe and will shape business opportunities.
  • Day 2: Your Customers – Encourages participants to understand customers and users better. The day shall be focused on exploring how your business will function and grow.
  • Day 3: Your Business – Explores the viability of the business idea by bringing together the key elements of participants’ business plans.

 Who Should Attend?

Suitable for creative entrepreneurs, startups with creative products/services to offer, as well as young, creative individuals planning to start their businesses.

Session Format

The session shall take participants through a series of models, tools and approaches that support critical business thinking in a workshop setting. They will learn how to use the Creative Enterprise Toolkit, adapt tools to their context and apply them to their business idea.


“(This training programme) gave us the opportunity to discover non-traditional and non-directive ways on how to deliver assistance to people… We are looking forward to sharing and enlightening more people with the knowledge we’ve gained during the training.”   

Nikka Ross Turado
Philippines Department of Trade and Industry (DTI), Creative Industries 

Program Fee

RM 1,500 per person
Sign up early to enjoy our discounted rate of RM750! (For a limited time only)
(Promo code for this discount shall be emailed to successful applicants)

Kindly apply for the program via the link above.

Application Process

  • Kindly submit your registration for the programme through the application link above.
  • Upon successful application, the selected participants will be notified via email to confirm their spots in the programme.

Important key dates:

Activity Deadline Time
Application submission 13th October  2017 6.00 pm
Review and selection of  participants 14th – 15th October 2017 10.00 am – 6.00 pm
Confirmation of participants and invitation to register 16th – 17th October 2017 10.00 am – 6.00 pm
Payment submission 16th- 20th October 2017 10.00 am – 6.00 pm
Program 24th – 26th October 2017 9.00 am – 6.00 pm


We like to make things easier for you.

For participants travelling from out of town or those looking to cut down on their travelling time,  Dashbox Hotel Cyberjaya is offering a special promotional rate. Located in the vicinity of the MaGIC campus, Dashbox Hotel Cyberjaya is within a short walking distance to the MaGIC building.

Enjoy a special room rate when you quote the MaGIC promo code which will be emailed to you upon your successful application and registration.

Our Speaker

Fiona Myles

Fiona is a brand strategist and business coach. After qualifying as an architect and an MBA at Cranfield she worked at brand strategy agencies like Elmwood and Wolff Olins for over 15 years before founding her own agency Kin Branding with clients such as the AstraZeneca, British Council, Bupa, Ceres Power, Design Council and Nesta.

At Design Council five of her projects developing small and medium sized enterprises have been made into case studies. With the British Council she developed the branding and naming for Aptis which is now a global exams testing product. With Nesta has facilitated Creative Enterprise Programmes in Chile, Columbia and Ukraine this year.

Fiona also lectures on design thinking at Masters level at Imperial College London and the University of the Arts London.

Similar Courses
View more