Stanford Go2Market 2017


Calling all aspiring entrepreneurs who are looking to commercialize your intellectual property, ideas, and research! Stanford Graduate School of Business is coming to Malaysian Global Innovation & Creativity Centre (MaGIC) for a one-week Go2Market program that helps you take the leap from being an innovator with an idea to becoming an entrepreneur with a business. Taught by the same faculty who teach in Stanford MBA program, the Go2Market program will expose participants to leading-edge knowledge and frameworks in the areas such as business model strategy, pricing, accounting, marketing, go-to-market strategy, and pitching to investors. The end goal is to help you fully develop your go-to-market plan, as well as your pitching skills.

ELIGIBILITY
40 slots available for Malaysians. 10 slots available for other ASEAN participants
All applicants will be considered, with preference given to those who have validated the idea (i.e. have real market data obtained from communicating to the target customer segments, proving that there is a demand for the innovation/ technology)
The innovation/technology should have the potential to expand regionally or globally
Must be able to attend the program everyday (8AM – 10PM) during 12 – 17 March 2017.

TIMELINE

Application
12 Dec 2016 – 12 Jan 2017, 11:59PM
Selection
18 Jan – 1 Feb 2017
Complete online course by Stanford
Mid Feb – Early Mar 2017
Go2Market @ MaGIC, Cyberjaya
12 – 17 Mar 2017

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